Founded in 1941, West Music’s mission to "encourage people of all ages and abilities to: Play now. Play for life." is at the root of its success and continued growth. West Music has several retail locations in eastern Iowa and one in western Illinois. Our brick and mortar retail locations specialize in pianos, guitars, drums and percussion, band and orchestra instruments, and print music. These locations also offers music instruction, repair and music therapy services. In addition to its retail locations, West Music publishes an annual catalog focused on music education products for the classroom. Paired with its e-commerce presence, West Music continues to strive to provide the best possible music education experience for both educators and students nationwide. West Music’s founder, Pearl West, was born in 1914 to a very musical family. When the Great Depression impacted farming, the family turned to playing music to survive. Pearl toured and played throughout southern Iowa and northern Missouri in his youth. In 1977 West Music was awarded the exclusive distribution rights of Miyazawa Flutes from Japan to the United States; the original relationship with Miyazawa began primarily thanks to Pearl’s expertise in flute design and production. A new division of West Music, Miyazawa Flutes USA, was established to distribute this outstanding professional flute on a national level. Pearl discontinued the limited production of P.L. West flutes, and all flute manufacturing was transferred to Japan. Steve West’s passion for elementary music education led to the formation of the West Music Music Education Catalog Department in 1980. What began as a 12-page black-and-white catalog evolved into the current full color, 200-plus page catalog that is sent to elementary schools, universities, and churches throughout the United States and abroad. In 1984, West Music expanded operations to Cedar Rapids. In 1988, Westco, a separate import/export wholesale company was created to help establish a dealer organization on a national level. In addition to the importation of flutes from Japan, West Music and Westco began importing and distributing professional piccolos from Germany, guitars from Spain, percussion instruments from Mexico, China, and Germany, and ethnic instruments from Africa. Westco was expanded with the launch of a new website and catalog in 2011. Westco Educational Products is dedicated to providing quality, safe, and affordable musical and movement products designed to encourage and enhance a fun education experience. 1995 saw the beginning of West Music Music Therapy Services, a division of West Music focused on using music to address the physical, emotional, cognitive, and social needs of individuals of all ages. A strong partnership with the University of Iowa Music Therapy program allowed West Music to develop a program that has expanded to 14 therapists. This program has also further fulfilled West Music’s mission of encouraging people of all ages and abilities to play now, play for life. The West Music website launch in 1996 coincided with extensive technology upgrades, linking stores together online and enhancing efficiency and communication. West Music continued to expand with the establishment of Percussion Source in 1996, providing products for symphonic and concert percussionists nationwide. In 2005, utilizing experiences in early childhood education, West Music introduced a new line of children’s exploratory instruments, Sounds Like Fun. In 2006, a 40,000-square foot fulfillment center was built in west Coralville. The fulfillment center has been a major pillar in the continued growth and development of West Music’s local, national, and international business, providing a central hub where West Music can continue to offer customers enhanced care and delivery service. 2006 also saw further emphasis on branding and customer experience, with many of the regional stores remodeling to reflect West Music’s focus on customers experiencing the power of making music. Over the years, West Music has expanded to include virtually all types of musical instruments, including pianos and keyboards, band and orchestra instruments, guitars and amplifiers, drums and percussion, software, elementary general music materials, early childhood instruments, and music therapy products. West Music is also proud to provide a full array of services with repair technicians, delivery crew, music therapists, lesson teachers, school music representatives, classroom consultants, and customer service consultants, in addition to the sales and administrative staff.